Want more leads? Who doesn’t? They’re the secret to finding happiness online. It’s the whole point of beautiful web design.

The beauty of inbound digital marketing is you no longer have to chase leads. People call you, out of the blue, better positioned to buy because they’ve consumed your online content — they understand everything about your product or service. 

The nature of marketing changes with the times because it has to. Your buyers are tired of the “used car salesman” approach. They don’t want to be sold to. Instead, they want to be educated and empowered in their buying decisions. 

The statistics are clear: 70% of shoppers prefer to learn about a company through content rather than advertising, according to the Harvard Business Review. 

The good news is inbound marketing is good for business, according to Demandmetric data:

  • Inbound marketing costs 62% less per lead than outbound marketing.
  • Content marketing generates 3x as many leads per dollar than traditional marketing.
  • 80% of marketers believe custom content should be central to marketing.

And the fact is that inbound digital marketing performs better, according to HubSpot data:

  • 46% of marketers reported that inbound marketing gave a higher ROI, while only 12% reported outbound did. 
  • 59% of marketers reported inbound provided higher quality leads for sales teams (compared to 16% for outbound).

It’s time to get onboard with beautiful web design and digital marketing. This is the 21st century, and there are easier ways to market your business. Here are 6 marketing strategies to help you grow leads, increase sales, and find happiness selling online.

1. Optimize Your Google My Business Listing.

Optimize Google My Business Listing

If you haven’t already, it’s time to create a Google My Business listing. If your business has been around for at least a few years, you likely already have a listing — you just need to claim it. 

GMB is a free tool from Google that helps businesses manage their online information across the search engine. Utilizing this tool is key to placing in Google’s Local Search results — and giving users accurate information when they need it. 

Creating a GMB listing generates a Google Maps location, which is synchronized with Google Search. It significantly improves your chances of getting found through Page 1 rankings — especially in terms of Local Search.

Once you’ve created or claimed your business, sign into Google My Business using “card view” — not a list. (Click the cards icon on the right side above your locations to change). Click “Manage Location” for the business listing you’d like to manage. 

Verify your service information is correct, or enter the correct information. Make sure to include:

  • Business category
  • Phone number
  • Hours you’re open
  • Address
  • Business description rich in keywords
  • Review section
  • Attractive and appealing photos that showcase your business

You’ll also want to manage and respond to customer reviews — even the negative ones. Encourage customers to leave feedback by creating links throughout your site inviting them to review your business.

2. Blog Your Little Heart Out.

Blogging Your Heart Out for Digital Marketing

Blogging is an awesome way to generate traffic to your website. Overtime, it will also help you rank higher in Google’s search results. 

Marketers who prioritize blogging are 13x more likely to see positive ROI than those who don’t, according to HubSpot data. That’s probably why 55% of marketers have identified blogging as their top inbound marketing priority — it pays to post consistently

But remember you’re not blogging for search engines, but actual living, breathing readers. Content must be valuable with a clear purpose or reason for its existence. Web design should be strategized and focused.

Always prioritize quality over quantity. It’s better to write an amazing 1,500-word blog that absolutely defines a subject — than three 500 word blogs that merely regurgitate information that’s readily available anywhere. Pay attention to purpose and value. 

Ask Yourself:

  • Why are you writing this blog? 
  • What do you hope readers will gain? 
  • How does your purpose align and guide your business?

Don’t just pitch your product. Offer valuable information that’s informative, engaging, and even a little entertaining. Give your readers something for their attention span and effort.

3. SEO Tweak Your Site.

There are SEO tactics you can do to your site itself to improve your search engine rankings and get more leads. These should be standard in any web design package.

First, improve your metadata. Make sure that each page has its own meta title and meta description to help in search engine listings. If you use WordPress, Yoast is an awesome tool that makes it easy. 

Include keyword rich alt tags on all images. Use keywords in headlines, page URLs, etc. as appropriate. Establish internal links using keywords to let Google know what a page is about. 

Implement clear Calls-to-Action throughout your website:

  • Contact Forms
  • Downloadable Content Offers
  • Purchase Options

Improve your site for mobile. Make sure your site has a mobile responsive design — meaning the pages automatically convert to fit any mobile device.

4. Implement a Link Building Strategy

In addition to quality content, links are a critical pillar to a successful SEO strategy. Inbound links, AKA backlinks or external links, connect one website to another. Having a backlink to an authoritative and trustworthy site earns you link juice, which shows Google you have a quality site with more authority for ranking.

Link Building Strategy for SEO

If you work, sell, or partner with a company, ask to share a link. This helps build a network of backlinks to improve the SEO ranking of your site. 

Market to industry directories, and ask them to include a link. 

Find broken links on other websites and create something similar to the missing content. Contact the site owner that’s lost the link, and let them know you have a replacement. They’ll be grateful for a solution to the broken link — and likely include yours in its place.

Guest blog for similar companies in your industry. Instead of competitors, create custom guest content for partners, distributors, and other contacts in your network. They’ll love the opportunity to post new content (if it’s good!) and they’ll usually include a link back to your site, earning you the necessary link juice.

5. Power Up that Email Marketing Engine.

Imagine a vending machine where you put in $1, you earn $44. No, it’s not an ATM nor a slot machine. It’s an email marketing engine — and it delivers one of the highest ROIs for all digital marketing. 

Think about it. There are 3x more email accounts than Facebook and Twitter accounts combined. In fact, email messages are 45x more likely to be seen than social media content; conversion rates are 3x higher. 

Years ago, you could practically purchase an email list down at the 5 & Dime. But nowadays, sending unsolicited emails is a violation of anti-SPAM laws — they’ll get your ISP blocked so you can’t send any email at all. But dry your eyes. Unsolicited email lists are worthless anyway because those aren’t your real customers. You want people who are actually interested in what you have to say.

Instead, build up your own email contact list by offering a content download of valuable insight to your audience. People will share their email addresses in exchange for the content.

Once you’ve got a contact, you need to keep them engaged. And that means focusing your emails on providing value. Email is best used to build relationships: Focus less on sales pitch and more on delivering value and a worthwhile experience for your audience. This helps your readers trust you, which means higher open rates and Click-Through-Rates (the percentage of people who click through to the content the email is promoting).

Keep subject lines concise — 45 characters of less, enough to easily fit the line of an inbox, even on a mobile device. And it should have a hook: a compelling question or feature the reader can’t resist. The language should engage and attract. How many emails do you ignore in your inbox? Probably plenty. Don’t get lost in the sand. Your subject line should be a tiny sparkling pebble on the beach that catches the eye of your audience.

And the actual content of the email should be nearly as concise. A short paragraph or two is plenty: just enough to entice the reader to click through to the content. The entire email should be scannable, easily understandable and digestible at just a glance. Honestly, you don’t have a window of opportunity for their attention: You have a crack, a bare sliver. Don’t ask for too much from your reader — you’ll get more in return.

Work with a Professional Digital Marketing Team

6. Work with a Professional Marketing Team Like Mango Bay.

Sure, you could do all this stuff yourself — if you have inhouse writers and marketers on hand who understand the strategies behind inbound, web design, and digital marketing. It’s not rocket science, but it’s not like making birthday cake either. There is some knowledge and skill involved. Not just anybody can pull it off to a successful degree.

That’s why we encourage you to team up with a professional marketing team like Mango Bay. We have the people and talent in place so you don’t have to worry about it. We’ll grow your digital marketing presence, attract and nurture leads, and grow your business like never before. You’ll find happiness online; all your dreams will come true. What are you waiting for?