For many companies, the term “search engine optimization” (SEO) is a nagging reminder of the work they need to do to develop a more effective website. Hiring an SEO professional can simplify this process for you, as an expert can deliver an SEO analysis and create a strategy around SEO that will bring your site up to speed.

An SEO analysis is an assessment of your website’s SEO strategy. While there are several analytics platforms that can monitor web traffic and decipher how your website’s visitors are engaging and interacting with your site, a comprehensive SEO analysis will dig a bit more deeply into your site’s metrics, taking a close look at your site’s backlink portfolio and code. This allows your SEO strategists to determine what is working on your site and what requires attention.

An SEO analysis can provide a variety of opportunities to boost your website’s performance. During an SEO analysis, you can:

  • Analyze keyword-driven content to see how it has impacted your traffic.
  • Zoom in on written content to determine its effect on your keyword rankings.
  • Take a closer look at load speed and decide whether adjustments must be made.
  • Do the important work of examining conversion rate optimization.
  • Examine your backlinks and how they’ve helped your website’s page authorities.

While you may be using analytics tools to look at the numbers for yourself, an SEO professional can take those numbers and interpret them in order to help you to devise an SEO strategy. This can be the most challenging part. Allow an expert to take you from analysis to strategy in order to begin building a more robust, effective site for your business.